For: Dentists, Managers,
Marketing scientist and dentrepreneur Dr Prav Solanki presents a fun and engaging workshop exploring straightforward, actionable personal and practice development strategies for clinicians, managers, TCOs and front-of-house teams.
Prav puts forward a no-nonsense approach to business and clinical skills development, challenging delegates to focus on a healthy work-life balance when setting and achieving growth goals.
His Mindset and Marketing Growth workshop gives teams an understanding of patient and buyer psychology they can leverage to improve patient communication and boost case acceptance.
Delegates will also discover how to use customer service ‘WOW’ moments to turn patients into brand ambassadors, explore simple internal strategies to boost patient retention and learn straightforward techniques for designing and implementing effective marketing campaigns.
The Wheel of Life
The Wheel of Life approach to goal setting and attainment encourages delegates to assess map, and rebalance their goals and priorities across eight aspects of their personal and professional lives. The Wheel of Life lets users define and set attainable while maintaining a healthy work-life balance.
WOW Customer Service
We’re confronted with examples of customer experience every day - the good and the bad. Discuss what makes excellent customer service and discover nine proven WOW strategies you can use to gain and retain more patients.
Marketing Techniques in Practice
Discover straightforward, actionable techniques for gaining and retaining patients you can implement immediately—no marketing expertise necessary!
Patient Psychology: The Art of the Follow-Up
Understanding patient psychology and the buyer’s cycle can help you convert more patients without applying pressure. Learn advanced patient communication and enquiry follow-up the whole team can use to boost conversions and case acceptance, and turn patients into lifelong brand ambassadors.
Following a post-medical PhD at Oxford University in 2006, Prav Solanki was destined for big things in scientific research.
But all that changed when his brother asked for help launching a new dental practice, and Prav caught the marketing bug.
He now applies a scientist’s eye to marketing as founder and director of The Fresh —one of the UK’s leading growth agencies for the dental and healthcare sectors.
Prav also owns several successful dental and implant clinics and healthcare brands.
His lively keynote talks on practice growth and marketing have been a hit with audiences at events, including the ADI Team Congress, the BACD conference, the Dental Technology Showcase, and many more.
09:30 - 11:00, session 1
11:30 - 13:00, session 2
14:00 - 15:15, session 3
15:45 - 17:00, session 4
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